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The Future Of Mobile Internet Advertising
The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands. That's the conclusion of a study conducted by the Online Publisher's Association using TNS Sixth Dimension Interactive Panels.
Seventy-one percent of the 1,000-plus U.S. mobile users interviewed said they have Web access on their phones, and more than 40 percent said they have used mobile Web services.
Those numbers don't necessarily jibe with other third-party mobile research reports, which have found that roughly 10 percent of mobile users regularly access the wireless Internet—part of the reason that mobile still trails other emerging media when it comes to ad spending. Regardless, among the OPA survey's respondents, roughly 58 percent said they are less than satisfied with surfing the Web on their phones, citing slow technology and hard-to-navigate mobile sites.
Ahorre March 18, 2007 08:53 PM Franquicia de Servicios de Limpieza | Homes | Mortgage | Real Estate
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