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Digital Marketing Agency Acquisitions
Latino Sports Marketing - We are pleased to announce that our client LEVEL Studios, a leading digital marketing and technology services agency based in California, has been acquired by Rosetta, the largest independent interactive agency in the country. LEVEL Studios is a very rapidly growing digital marketing, product development and user experience agency that will have revenue of over $45 million this year, up 80% from $25 million in 2009. LEVEL has developed a cutting edge expertise in creating personally relevant total user experiences through the interplay of branded content, technology platforms and connected devices, with long-term relationships for clients including Apple, Hewlett-Packard, Cisco, Toyota and Research In Motion. The combined entity will generate over $215 million in revenue in 2010.
LEVEL's scale, high growth rate, client list and unique capabilities made it a very attractive acquisition target with a number of very interested parties. We leveraged the Company's momentum and marketplace interest to orchestrate a rapid sale process - approximately 5 months from start to finish - that resulted in a very attractive multiple for the sellers. We believe that the activity around the LEVEL sale demonstrates that the market is quite robust for companies that have blue chip clients, demonstrated growth and attractive profit margins. Please let me know if you would like to discuss further.
Our press release on this transaction can be found on our website, www.admediapartners.com.
LEVEL is the second interactive agency that AdMedia has represented in an acquisition by Rosetta, which is backed by the private equity group Lindsay Goldberg. In July 2008, Rosetta acquired AdMedia client Brulant, which at the time had revenues of over $50 million.
AdMedia Partners is a New York M&A advisory firm focused on digital and traditional media, marketing and information businesses. Founded in 1990, our firm has completed over 175 transactions worth over $7 billion, including 23 deals in this space since January 2008. For additional information please contact us or visit our website, www.admediapartners.com.
Ahorre September 21, 2010 11:03 AM