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Build Develop Mobile App eCommerce
Small Business Marketing - Internet Business Marketing - Internet Business Opportunities
A mobile app does not have to be restricting – in fact apps can provide almost as robust an experience to a consumer as a full web site. Fandango presents movie trailers as well as reviews in its mobile app. ShopNBC offers the complete range of products and information that consumers can find at ShopNBC.com.
2. Mobile is ideal for keeping in touch with and providing services to consumers on the go, and the interaction doesn't always have to be a sale. Keynote speaker Will Pinnell of Travelocity/Sabre Holdings, will explain how a steady flow of mobile-based travel info keeps Travelocity in touch with consumers even when they are not transacting and will show attendees how the Sabre experience easily relates to what their own customers can do via mobile.
3. Some companies have created the position of mobile commerce chief and that person's role is important to the entire organization. Tim McCauley, mobile commerce chief at Walgreen's and one of the first-ever retail executives given the formal post of director of mobile commerce, will talk about what the job entails, his involvement in his company's overall strategy, and why it's important today to have one person dedicated to the burgeoning m-commerce channel.
4. Deciding how many or how few products to present to consumers on a mobile site is crucial to its success—and varies depending on the type of merchandise sold. Some retailers present everything; others present a line-up of core products. Speakers will make the case for both approaches, depending on your product line-up and help attendees analyze their product offerings to decide which approach makes the most sense.
5. Different mobile networks have different characteristics and marketers must take steps with each one to ensure their customers are having a good experience. With e-commerce, there is one network to deal with—the Internet. With m-commerce, there are multiple networks, all with their own strengths, drawbacks and different ways of doing business. Our expert speakers are steeped in the ways of the mobile networks and will explain each network's capabilities and weaknesses, networks' plans for expanding capacity and offering faster service, and more.
6. Comparison shopping on the go is not only possible for m-commerce sites, it's a critical component of their success. Marketers who once thought they could ignore comparison shopping sites can no longer do so. The always-on, anywhere consumer can now easily compare prices in stores, meaning that retailers and sellers who are not making the most of comparison shopping opportunities are losing business. Our speakers will talk about the central role that mobile comparison shopping plays in consumers' buying trips today and what marketers have to do to make sure they are using comparison shopping to get their piece of the pie.
7. Twitter isn't just for updates on celebrities' doings. It can drive sales at mobile sites. Non-profit charity:water has driven hundreds of thousands of dollars in contributions through its Twitter campaign that sends simple suggestions to donors as to how they can give. One of the key lessons for mobile commerce operators to know about Twitter is that tweets to potential buyers are so often re-tweeted by them to their friends, instantly amplifying a retailer’s merchandising message. Our session will explain how to use Twitter to extend the reach of m-commerce sites.
8. Nine of 10 retailers, travel companies and ticket sellers in mobile commerce rely on a vendor to help build and maintain their mobile sites and apps—for good reason. In such a new industry, few marketers have developed the expertise to take charge of a complicated array of technical issues that vendors have down pat. In this session, a retailer who relies on a vendor will tell why it opted to go with a vendor, how it chose among vendors, what it did and what the vendor did to make a mobile site happen, and how the relationship with the vendor develops over time.
9. How did smart phones create the mobile commerce market and how they are likely to evolve and take m-commerce to the next level? Our expert speaker will provide a detailed look at smartphones—what their capabilities are today, what they are likely to enable marketers to do in the not so distant future, and what drawbacks marketers need to keep in mind as they prepare smartphone strategies. He will also take a look at what's on the horizon—either to boost smartphones' capability or to replace smartphones with more powerful devices.
10. When should web merchants decide to design a whole new mobile site and when can they optimize an existing e-commerce site for mobile? Two schools exist when it comes to web page presentation on mobile—design a mobile site separate from the e-commerce site or let the mobile device reflect the e-commerce design. Whichever approach a marketer adopts, the m-commerce and e-commerce teams need to know the pluses and minuses of each. This session will explore the strategies of two mobile players who will explain why they made the choices they did, and help attendees know which approach is right for their own products and services. See the session.
Ahorre July 13, 2010 01:16 PM