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2008 Online Sales Results eCommerce Sales
ComScore today reported that e-commerce sales for the November and December period rose 4% to $29.1 billion, compared with $28 billion a year ago and $29.2 billion in 2007. Through October, sales were down 1% compared with 2008; sales for the holiday season in 2008 declined 3%, after adjusting for the fact the 2008 season had fewer shopping days than the 2007 season.
ComScore had forecast an e-commerce sales increase of 3%. Similarly, some early results have indicated that overall holiday sales may have been better than expected, beating some of the gloomier forecasts for flat to declining sales, compared to a year ago. Even the National Retail Federation, historically optimistic in its forecast had predicted a 1% decline in holiday sales this year. MasterCard Advisors has estimated that retail sales increased 3.6% between Nov. 1 and Dec. 24.
MasterCard Advisors also estimated online sales increased 15.5% between Nov. 1 and Dec. 24 and 17.7% in December. An executive from MasterCard was not immediately available for comment as to why the firm's numbers were significantly higher than ComScore figures. The group aggregates sales activity in the MasterCard payments network and combines it with survey-based estimates for other payment forms to arrive at its estimates.
Ahorre January 7, 2010 12:29 PM Franquicia de Servicios de Limpieza | Homes | Mortgage | Real Estate
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