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The Power of Podcasting

Tarjetas de Credito

BY MICHAEL RUSSER

The Internet has made a huge difference in the way you market your services. And now, there’s yet another arrow to add to your marketing quiver: the relatively new medium, podcasting.

Podcasting is a Net-born neologism that refers to broadcasting audio information (music, the spoken word) over the Internet specifically to be downloaded into and played from an MP3 or other audio player or on your computer. Apple's iPod is the most well-known audio player.

Successful podcasting takes planning and commitment. In setting up a podcast

* Determine your content. Are you going to do audio reports that don’t require frequent updating (e.g., financing options, seller disclosures, and staging a home), or are you going to commit to a weekly audio blog?

* Create a standard format. Think of every podcast as a sandwich. The opener that grabs the listener’s attention and says who you are is the first slice of bread; the actual content is the “meat”; and the close, with your contact information and call to action (if appropriate), is the second slice of bread.

* Assemble the necessary hardware. You’ll need a reasonably good condenser microphone. The one I use is the $29.95 Professional Microphone from Serious Magic.You also will need a sound card for your computer — but most computers have them already installed.

* Install sound recording and editing software.
This can range from $35 to several hundred dollars depending on how fancy you want to get. The basic software captures the audio but doesn’t offer a lot of editing options. More expensive options allow you to mix in music, edit the audio, and tweak the sound quality. For most real estate professionals, the inexpensive variety works just fine.

* Record from a quiet location. Find someplace where you and your computer can be as free from ambient noise as possible. If the recording software isn’t loaded onto a laptop that you can take to a quiet place, then record your podcast earlier or later in the day when it’s more quiet at home or at the office.

Ahorre June 4, 2006 07:03 AM | Homes | Mortgage | Real Estate | Spanish Lawyer Marketing Hispanic Market