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Realtor Successful Web-Site Conversion ROI
Web - Your website is best used for collecting information instead of disseminating it, but after working with thousands of agents and brokers, our cumulative experience has taught us that is indeed the case. In the final analysis, the effectiveness of your site must be measured by the sales it produces for you that you otherwise could never have made.
When was the last time you sold a home to someone who found you on the Internet? That has never happened for most agents and it has probably never happened for you.
You see, it’s all about converting anonymous visitors to your site into people who ask you for more information about something they saw there and who leave you their true contact information so that you can give it to them. Online marketing success has little to do with which website you choose, how much information is on it, or how pretty it is.
Online success depends on three simple factors:
1. The site must be found often by Internet shoppers under the specialty that YOU practice and the location you practice it in; that means on Google®, Yahoo® and bing®;
2. The site must incent anonymous visitors to sign in so that you can work with them and develop them into a client; that means 5-15% of all visitors to your site sign in and become potential clients;
3. You must follow the proper procedures and timetables for responding to the leads the site generates.
Ahorre September 9, 2009 04:10 PM Franquicia de Servicios de Limpieza | Homes | Mortgage | Real Estate
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