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AOL Moves TV Spend To Search
New York Times looks at how AOL is ironically turning to search ads on rivals Google and Yahoo to attract people to its new public portal offering. The story notes how $50 million intended for television ads is instead going to search because AOL realized search was already the biggest driver of traffic to its free music site. Recent research from Penn State yesterday, on how consumers are found to head primarily to organic listings. Yes, search marketers have known that for years. But to say about ads:
According to recent reports, businesses spent an estimated $8 billion to sell their products and services via sponsored links in 2004, despite little evidence that such advertising successfully directs traffic to Web sites. More likely to hook consumers are the organic results or those results returned automatically by the algorithmic operations of the search engine, Jansen said.
Ahorre June 13, 2005 05:24 PM | Homes | Mortgage | Real Estate | Spanish Lawyer Marketing Hispanic Market