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South Carolina Hispanic Market
By Kyle Stock They're the largest and fastest-growing minority in the United States, and their buying power is surging. It's no wonder Corporate America is spending millions to cultivate customers among the swelling Hispanic population.
Between 1990 and 2002, Hispanic buying power in South Carolina more than quadrupled, ranking it as the sixth fastest-growing in the nation, according to University of Georgia research. Last year alone, Hispanics in the Palmetto State accounted for $2 billion in retail sales, a figure that is expected to double in five years, according to the University of South Carolina's Latino Immigration Project.
A growing number of companies are waking up to the potential, said Chris Cooper, managing partner of New Market Research Associates, a Charleston firm that helps companies decide where to spend their marketing dollars.
Ahorre Octubre 20, 2005 12:28 AM Franquicia de Servicios de Limpieza | Comprar Casas | Vender Casas | Garantia de Prestamos | La Puntuación de Crédito | Robo de Identidad | Prestamos Hipotecarios | Rescate de Ejecución Hipotecaria | Tarjetas de Credito