Preparing a Profitable Web Site

How to Prepare a Profitable Web Site - Many people call and say "I Can't make Money Off My Web Site" "I'm thinking of shutting my web site down". Do you feel that way? Do you have a nice website describing products / services, but you’re not sure what to do from there? Do you pay a web designer large sums of money to make changes every month? You're LOCO!

Several Wise Tips to Marketing a Profitable Web Site - Many think people making money on the internet are the ones that are selling products about how to make money on the internet. You may agree, we've all bought those "How To Do Downloadable eBooks". Please note that "Profitable Web Sites" vary by industry, styles, shapes and colors. There are several simple low to no cost things that any small business entrepreneur can do in order to enhance their web presence, drive more traffic to their site, and ultimately make more Mucho Dinero!.

What are Your Web Site Goals - Even before you start to build out your website, consider what purpose it serves in your business? A website can be used to sell a product / service, provide information, 24/7 brochure and to ultimatey generate more business. Let’s say, for example, that you sell sports equipment. Your website should include articles about sports, the fundamentals of sports training.

If you're an author selling a book, a simple website might serve you very well. With a simple sales site, you have only one - three pages to the whole site, featuring the product you wish to sell. The only information on the site may be the bookdescription, and some links to purchase now. This is just a basic step you can do in order to be highly effective in using the internet to produce revenue from your site.

Lead Your Web Site Visitors in to a "Call to Action" - Have you ever been to a website, viewed the home page, and abandon it because you were not sure what the web does? Many think that placing all and everything about their company’s product / service on the home page is great. Guess what?  it's a a BIG No NO. You must be very clear about what your selling, not about your company. Be clear about what each page on your web site is for and what you want your visitors to do. Should they sign up for a newsletter? Buy a product? Look at the pictures of your work? Make it clear and easy to understand and your visitor will happily tour your website.

Know Your Target Market - It's a common mistake made by small businesses... that the product or service sold in the business is a good idea for “everyone”. While it may be true that many needs the product, not everyone will buy it. You must know who your target market is in order attempt to draw that kind of visitor to your web site.

  • Will I sell in English or Spanish?
  • Are my customers female or male?
  • What level of education do they have?
  • What age group do they fall into?
  • What are common hobbies? Interests?
  • What do they read?
  • Do they have children?
  • What is their level of income?

What are their biggest problems? With this, you can get a clearer picture of your customer. Now, you can then begin to create marketing or advertising plans that will get in front of the best prospects to buy your product.

Capture Web Site Visitor's Names - One of the main reasons to even have a website is to be able to capture the names and / email addresses of your visitors. In this scenario, a prospect or potential customer visits your site and leaves his or her email address and first name with you. This gives you permission to send the person relevant email about your business, updates or special offers you may have. Maybe you have a new tip for using your product that your customers would want to know. Why not send the tip to both your customers and the people who have visited your site?

How do you get someone to leave their name / email address? You could offer a newsletter or weekly tips, a free ecourse, ebooks or special reports. Offer a coupons or discounts. Make your offer appropriate for the content of your site, and your visitors will gladly leave their email addresses and names. Put them at ease with a privacy policy informing them that you are not collecting their names to sell to 3rd party marketers.

By capturing your visitors’ names, growing your list of email addresses and sending relevant, responsible email to your customers and prospects, you are building a relationship with them. In any business, the relationship is the intangible, powerful force that creates loyal, repeat customers.