For Sale By Owner
For Sale By Owner.com hailed data from the National Association of Realtors (NAR) that shows the Internet continues to grow as a dominant information source for homebuyers. NAR statistics for 2008 found that 32% of buyers first saw the home they purchased on the Internet - up from just 8% in 2001. During the same timeframe, the percentage of buyers who found their home through a real estate agent has dropped, falling from 48% in 2001 to 34% in 2008.
Of all homebuyers, 87% used the Internet to search for a home in 2008, up from 84% in 2007, 80% in 2006, and 2% in 1997.
Despite a slowdown in the housing market, real estate consumers have increased their usage of the Internet as their ‘go-to’ real estate information source in order to successfully find the home they purchase. The trend shows that consumers are becoming more independent in the home buying process and are educating themselves about real estate issues.
The Internet is vitally important for marketing a home in today’s marketplace. Home sellers need to know that they can sell their homes without an agent, especially if they use the Internet’s full marketing power to attract the growing amount of buyers who go online to find their home.
ForSaleByOwner.com attracts nearly three times the amount of online visitors as its next closest competitor and offers services that also post customer listings to websites such as Realtor.com, Craigslist, USAToday.com, Yahoo Real Estate, Google Base and Facebook, among other sites.
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