Advertising In Control Consumers

Respecting While Advertising In-Control Consumers - Respecting the consumer isn't a new mantra, but when the consumer is also your source of media distribution, it takes on a whole new meaning.

New Advertising Agency Formats

The New Role For Agency Marketing Formats - What new forms of marketing is it going to take to thrive in an ever-changing media landscape?

Yankees Spanish Print Advertising

Playmakers Media, the exclusive ad sales agent for the Yankees Official Team Publications, will offer your company two special advertising opportunities for 2009 that have a Hispanic focus:

Videos on TV Internet Mobile

Report About "Watching Videos" on TV Internet and Mobile Devices - The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights. In its fourth quarter “A2/M2 Three Screen Report”, Nielsen reported that the average American watches more than 151 hours of TV per month, an all-time high.

Marketing to U.S. Hispanics

Abogados Reforma MigratoriaBy Alvaro Cabrera - Ten Things to know about U.S. Hispanics June-2009      
1.Hispanics are connecting twice as fast as the general market (14% growth vs. 7%) adding over a million users per year. In 2008, 23 million Hispanics online, about 52% of the Hispanic population. In 2012, more than 29 million will be online, increasing Internet penetration to 58.6%.

Living a connected, collective and spontaneous life is a fundamental Hispanic value and desire. Technology that facilitates connecting, sharing, entertaining and learning is rapidly becoming indispensable for the majority of Hispanics. We are referring to those that are connecting on their computers; recent figures put 57% of Hispanics going online through their mobile phones.