Internet Search Marketing

Internet Search Marketing - There was a time when search marketing was not a business by established marketers. The reasoning was that search marketing wasn't bought like traditional media; the "always-on" nature of search was significantly different when compared to the traditional campaign based engagements, and the margins weren't good enough. But search was too important to overall marketing objectives and began to inform many other marketing decisions.

Search Engine Marketers

The discipline of search marketing continued to grow. Today you can't walk through the major holding companies without tripping over their highly profitable search marketing divisions. New media marketing services will be much the same.

Social Media Online Content 2009

Social Media 2009 Online Content - Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to research from web content and social media firm Junta42 and market research firm King Fish Media.

eRetailers Recession Proof Search

eRetailers Recession Proof Search - Online sales growth is decreasing, and competition for consumers’ dollars is increasing. Internet retailers must pay great attention to one of e-retailing’s cornerstones: search

Corporate Social Network Sites

About Developing Consumer Corporate Social Network Sites - As MySpace and Facebook develop their sites for mass appeal, some social networks are banking on a focused approach. For example, Children with Diabetes is a Johnson & Johnson-owned ad-supported social network for families who have children with diabetes.

US Online Videos Viewers

US Online Video Viewers - In November 2008, U.S. Internet users saw nearly 12.7 billion online videos, reflecting a 34% increase compared to the same month during the previous year, according to comScore Video Metrix.

Social Media Search Results

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing leader Oneupweb reveals some surprising trends, including the way users interact with paid ads in social media.

Online Marketing Lead Generation

Online Marketing Budget Trends July 2009 - Despite the economic downturn, online marketing remains in growth mode in the industrial sector. Virtually all engineering, technical, manufacturing and industrial professionals use the Internet to search for and locate information making online marketing the perfect solution for companies interested in reaching this audience.

New Media Marketing Dollars

Save MoneyAug 2009 - As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.' The survey found that 66% of marketers utilized social media in 2009, as compared to 20% in 2007. 50% utilize viral videos, up from only 25% in 2007.